Programs Manager, Events & Paid Media
Do you get excited about positioning a technical category-leader to the architects and leaders of the AI revolution? Are you equal parts strategist and executor – comfortable negotiating a high-tier sponsorship at a major data summit in the morning and auditing a LinkedIn campaign targeting Fortune 500 Data Architects in the afternoon? If you thrive at the intersection of enterprise demand generation, strategic event programming, and high-intent paid media, read on.
At lakeFS, we’re closing the infrastructure gap in data and AI by enabling teams to manage data like code. As our Programs Manager, you won’t just be “buying ads” – you’ll be building the bridge between our technical innovation and the enterprise leaders who need it to de-risk their AI initiatives.
You’ll work cross-functionally across Marketing, Sales, and Community to build programs that drive awareness and demand – and make sure every dollar spent is moving the needle.
What you'll do
- Identify and manage high-impact placements in newsletters and platforms that reach Senior Data Architects, VPs of Infrastructure, and AI Leaders.
- Partner with Sales to execute Account-Based Marketing (ABM) campaigns on LinkedIn and Google, targeting key stakeholders within our high-value Enterprise ICP.
- Draft creative briefs that elevate the conversation from “features” to “enterprise outcomes” and business impact
- Lead our presence at major industry conferences. You aren’t just booking a booth; you are orchestrating an enterprise experience.
- Design and execute exclusive executive programs including VIP dinners, roundtables, and technical workshops that facilitate direct sales entry points.
- Ensure every event has a clear path to a sales interaction, coordinating closely with the sales team on post-event follow-up and lead routing.
- Lead our paid media agency with a focus on Sales Qualified Leads (SQLs) and Pipeline Value, rather than just top-of-funnel volume.
- Refine agency targeting based on seniority, company size, and technographics to ensure our budget is spent on decision-makers and high-level influencers.
- Partner with Web and Design teams to build and optimize landing pages that drive conversions.
- Deliver reporting that connects paid and event spend to revenue metrics: pipeline created, sales velocity, and customer acquisition cost.
Requirements
- 4–6 years in B2B technical marketing with a proven track record driving results for enterprise SaaS or infrastructure products.
- Deep understanding of the data engineering and AI ecosystem, including the distinct needs of practitioners versus executive leaders.
- Power user of HubSpot and LinkedIn Campaign Manager, with a strong grasp of lead scoring and multi-touch attribution.
- Experienced in managing external agencies to hit high-intent pipeline goals rather than vanity metrics.
- Ability to write high-level copy that commands respect from senior technical leaders and architects.
- Natural collaborator who works effectively with Sales and RevOps to optimize the lead hand-off and account-based targeting.
- Highly organized and capable of managing complex, high-budget event logistics and media schedules simultaneously.
- Comfortable working in a fast-paced environment where priorities can shift and you’re expected to figure things out independently.
About the company
lakeFS is the control plane for AI-ready data, bridging the infrastructure gap that slows down enterprise AI initiatives. Built on a highly scalable data version control architecture, lakeFS accelerates AI delivery, ensures data quality, makes AI training reproducible, and reduces data access friction while supporting compliance across data silos. lakeFS is trusted by AI/MLOps teams, data engineers, and data scientists at thousands of organizations including Arm, Bosch, Lockheed Martin, NASA, Volvo, and the U.S. Department of Energy.
